Excellence is my poison was founded in 2023 from a personal standard. The idea was never to create something loud for the moment, but to build a brand with presence, identity and a clear sense of direction.

Every piece follows that approach. Fit, material and detail are treated as part of the message — made to feel considered, wearable and lasting.

EIMP stands for a mindset: establish the vision, invest in the process, maintain the standard and keep progressing.

The goal is to build a world around that principle through pieces, drops and campaigns that carry depth without forcing attention. For people who move with intention, shape their own standard and refuse to stand still.